In our Getting Started article, we helped you be able to set up your first survey to get your first results on the Bounce Dashboard! This article aims to give an overhaul of our survey scripting tool and how it works!
General Information: 
Along the top, you can see where you are in the progress of the survey creation workflow:
Create Questions - Audience - Details & Review - Checkout
Along the bottom, you will also see a taskbar that will remain there for the entire workflow!
Task Bar Explained:
- Reset Editor: This will allow you to reset the entire editor. This is helpful to use if you need to create a new survey and you are in another survey. Before you reset the editor, ensure that you have saved the draft of the survey you are on, otherwise, it will be lost.
- Undo & Redo: This function works where you want to revoke or do something again. It works similar to the function on a Word document.
- Send Feedback: This will link back to our Feedback Form - you can fill this out with any general or product feedback you might have.
- Save Draft: This will allow you to save your work and come back to it at a later time. Currently, our platform does not have an auto-save function in place, therefore, it's very important to remember to save your drafts manually whenever you make any changes to your survey.
- Mobile View: This will produce a QR code that will allow you through our Bounce Insights app to view your survey from the respondent's POV. Simply, download our app, go to Settings and to 'Scan QR'. You can do this as many times as you like and it won't register as a complete survey either.
- Map View: This allows you to see the overall pathway of the survey - this becomes particularly helpful where you have entered skip logic on certain questions.
- Next: To bring you to the next step in the survey creation workflow.
1. Create Questions
You can type in your questions here, select your question types, and add new questions.
Question Types: Explained
- Open-text: This will allow the respondent to enter their own answer in their own words.
- Dichotomous questions: The most common dichotomous question is the Yes/No question. Dichotomous questions are useful for streaming respondents and creating conditional paths in your survey. Additionally, they are quick and easy for respondents to answer (if framed correctly).
- Single choice: These are best used when trying to determine a respondent’s primary preference. Like a dichotomous question, it is quick and easy for a respondent to complete, especially on mobile. Single choice questions are also used for Likert scale questions.
- Likert Scale Question: This is a single choice question that uses a 5 point scale that ranges from one extreme attitude to another. Likert scales are widely used to measure attitudes and opinions with a greater degree of nuance than a simple “yes/no” question. An example of this would be determining a respondent’s level of agreement: Strongly Agree, Somewhat Agree, Neither Agree or Disagree, Somewhat Disagree, Strongly Disagree.
- Matrix: Matrix questions collect multi-dimensional data. Each column can have sub-columns with a scale having opposites on its end. For each option in the row, the respondent needs to select one of the sub-columns. Most often, some form of a Likert scale is used in matrix questions. Generally, the sub-columns of a matrix question cover subtopics of a particular topic. Matrix questions are useful for reducing the length of our survey by linking similar questions with similar answer options.
Preference/Ranking: A ranking question asks respondents to order answer choices by way of preference. This allows you to not only understand how respondents feel about each answer option, but also helps you understand each one’s relative popularity. Ranking questions are very useful for understanding the most important features/issues to a respondent and how they relate to each other, however, they can take longer than the normal Likert or matrix question as respondents need to weigh the options. Therefore, you should only use a ranking question if it is necessary to know what respondents would prioritise.
Rating: These display a scale of answer options from any range (1 to 3, 1 to 10, etc.).
Slider: A slider question allows respondents to include into a numerical scale, ideal for responses that require a percentage or monetary value.
Image: These allow respondents to select one image from many options. This question type improves respondents’ survey experience and gives a break from answering all textual questions. They are ideal for gathering research on branding and advertising choices.
Date/Time: These question formats allow respondents to input a singular date/time or even a range of date/time as responses.
In-App Browser: This will allow you to link to another website, whether that be a YouTube video or a brand website. This works great for Pre/Post Campaign research.
Net Promoter Score: This is a pre-filled NPS question to ask consumers how likely they are to recommend your brand. An NPS question should only be asked by itself, with the exception of one follow
Skip Logic: Explained
Skip logic is used whereby if a respondent selects a certain option, they will then be brought to a specific question that they will only get asked if they select that answer. Skip logic is an excellent tool to ensure that the right respondent is being asked the right questions.
On the Bounce Dashboard, there are two ways of setting up the skip logic.
Single Choice Questions: In all of our single choice questions, you will see the option to branch certain response options to different questions following or to end the survey. 
Entire Questions: You can also skip all respondents to a certain question to go to another question or to end the survey.
When creating a survey, you can view the different pathways through Map View. We also recommend testing out the survey yourself to ensure that the skip logic is set up correctly - you can do this in our Mobile View.
2. Audience
Once you have your survey scripted and you are happy with all your questions and skip logic, the next thing to do is select your audience.
To create your own audience, you will firstly need to select your Desired Responses - the most common being 500. However, if you ever want to check the feasibility of audience size, you can always contact our Account Managers.
Targeting: This Targeting is free to set on your audience and this allows you to go to a Nationally Representative sample that sets quotas across Age, Gender, & Region.
Advanced Targeting:
This is where you can select to target your audience in more specific areas. For example, you can go to different cohorts such as Coffee Drinkers, Alcohol Drinkers, or Car Owners.
If there is a case that the Advanced Targeting you want is not there, feel free to reach out to your Account Manager who will be able to help you out!
Setting Quotas: Explained
Quotas are the specific percentage or number of responses that are needed in different cohorts. The most common quotas are set on demographics (age, gender, or region). For example, you may want a 50/50 gender quota which means that 50% of your respondents will be female, and the other 50% male. Setting quotas allows you to gather data evenly across an entire panel.
If quotas are not set, the survey will fill on a first-come, first-serve basis and the data might skew towards those cohorts who are more engaged.
Where you want your audience to be nationally representative, you will need to set quotas based on age, gender and region that reflect the actual general population breakdown. For the nationally-representative quotas, you can contact your Account Manager who will be able to provide these for whatever country you are wishing to research in.
On the Dashboard, once you have selected your targeting, this will be highlighted in pink to let you know what has/hasn't been selected.
3. Details & Review
Once you have selected your audience, it's time to enter in some last details and review everything! 
Survey Title: At Bounce, we call our surveys 'Bundles' so when naming your survey, the best practice is to name it after the main topic dealt with in the survey and then add bundle to the end. So for example, 'Climate Change Bundle' or 'Food Bundle'.
Survey Description: This should be a quick synopsis of what the survey is about and what you are aiming to understand from it.
Targeting: This will give you an overview of the targeting you have set for this survey.
Your Estimate: This is the estimated price of the survey - but don't worry, you won't have to pay anything just yet, your Account Manager will take care of this end of things after your results have come back!
4. Checkout
Once you are happy with your survey, you can now submit this to our Account Managers to review. 
You can also view our video on Scripting a Survey below!
For any further questions/queries, you may have, please do not hesitate to contact us at accounts@bounceinsights.com